OptimizePress Theme and Membership Site – Review

OptimizePress Theme and Membership Site – Review

Do you have a WordPress website or are you planning on getting one soon? Many clients come to me feeling frustrated because managing and editing their WordPress website feels just SO complicated. After all, being online business owners doesn’t mean they are great at coding – you might be feeling the same way! Fortunately some WordPress themes have come a long way from the first blogger-friendly themes of 10 years ago. And I believe that OptimizePress is one of the best at the moment. Why? Read this review to find out.

First of all, if you’ve missed my previous post on how to choose a WordPress theme, and the differences between premium and free themes – check it out now, it will give you some background information about some topics I will be talking in this post.

So what’s so special about OptimizePress?

OptimizePress is a premium WordPress theme. This means you need to purchase a license in order to use it for your web projects. However the investment is quite reasonable for what it can do.

You will need a WordPress website (that you host yourself, rather than the .com version). You will then upload the theme and activate it using one of the activation codes provided with your license.

And then the magic begins…

1. Super-simple integration with email and payment systems

Want to create optin forms on your pages, click-to-popup boxes, header or sidebar? OptimizePress has various designs for those and integration is super-simple to get started with. Just watch the video below to see how it can be done in just a few minutes.

Want to sell digital products (membership subscriptions, one-off products delivered through a membership area) – the themes comes with an extension plugin OptimizeMember that can deliver your digital products, create member registration forms linked to PayPal or Stripe (and other payment systems), and do other cool things.

2. Easy to use page builder.

Want to create something more than just a page of text with a few images, and a sidebar? Using the Page Builder you can create sales pages, landing pages, homepages, normal website pages, webinar registration pages, video ecourse pages, confirmation pages – and use a variety of layouts, columns, styles and elements in your page. All without any HTML or coding knowledge.

Need pages with different design and branding than your normal website? Lose the header, footer or menu? Or display a different menu, footer and header? It’s all possible within OptimizePress, again no special coding skills required!

3. Theme and templates to help you get started.

The theme will come with some page templates included to get you started. But if you don’t feel brave or creative to come up with your own designs and layouts for pages – Marketplace contains many templates you can purchase for a small fee to easily build your own pages for a variety of purposes.

4. Responsive website design.

Pages you build with OptimizePress are mobile-responsive. This means they will work well and look the part when someone is viewing your website on their mobile devices. And you don’t need to do anything extra, or hire developers to make your website mobile-friendly.

5. Fully supported and updated.

OptimizePress developers keep working on making the theme better since 2010. There is a Support Helpdesk if you get into trouble with something, there is an extensive knowledge base to cover all your training needs, there are video tutorials and help files throughout the editing interface. So if you are new to WordPress websites – you won’t get stuck.

6. SEO and tracking are easy to configure.

Do you need to add Facebook conversion pixel codes to just specific pages? You can do it. Need to install Google Analytics (or something else) to track across the whole site? Easy to do too. Theme comes with SEO options available, but you can switch those off and use your favourite WordPress SEO plugin instead (mine is SEO by Yoast).

OptimizePress membership site

If you have online products for sale (ecourses, ebooks, coaching programs) then OptimizePress can also power up your membership site – on the same website or on a separate installation.

Membership site is easy to set up, and when creating new pages or posts you can just decide if you want them protected or not. And if you want to drip content (deliver new modules weekly) – it’s just one setting option to enable.

Membership system integrates with many email marketing clients – so when someone joins your program or ecourse, they can get automatically added to the right list. And it integrates with PayPal, Stripe and many other payment systems – to collect one-off or recurring subscriptions from your clients.

You can have as many membership levels and products as you live inside your membership area. And with “clone page” or template support functionalities adding extra pages for your courses or modules becomes even easier.

If you already have a business website built with another WordPress theme, you could create a membership website in a separate WordPress installation using OptimizePress.

Will it work for me?

Is it the theme or membership solution for everyone including your business? Of course not. Nothing is suitable for just ANYONE.

Your business, and your business requirements, is unique. So the theme may or may not be the BEST choice in the market.

However I believe it’s strong contender and something you should definitely consider when planning your website presence.

Over to you…

Have you tried using OptimizePress? Or have you considered it for your web projects? Let me know if you have any questions. And if your website is proudly powered by OptimizePress – share your link in the comments below and tell us how you Β went about creating it.

And if you need help working out if OptimizePress is right for you and your business – book a free Discovery Session with me and I’ll give you a straight answer.


  • Rhys Morgan

    March 28, 2015

    This sounds like a fan page for Optimize. That’s not a bad thing but have any of your followers used INstabuilder? I’ve googled optimizepress reviews and got lots of comments pushing instabuilder. ANy thoughts?

    • Tamara Baranova

      March 28, 2015

      Like I said in the post – it’s the theme I personally love using and many of my clients love using. It’s got membership functionality built in, which is very useful for many of my clients. But for some businesses – it might not be the best option and something like Instabuilder, Instapage, Landing Page Monkey, Profit Builder or even Headway or Genesis would work better πŸ™‚

  • David Frosdick

    March 30, 2015

    Great post! Lots more features will be added to that list soon πŸ™‚

    • Tamara Baranova

      March 30, 2015

      That’s great πŸ™‚ Innovation doesn’t stay still!

  • Janice Tucker

    May 31, 2015

    Really informative Tamara. As you know, I am using OP and it is excellent. Well worth the money. Also easy to use once you become familiar with it. Perfect for my membership site! Anyone reading this who needs help, I can highly recommend Tamara. She saved me HUGE amounts of time with setting up my site, integrating it with Mailchimp and giving me the confidence to know I could manage it from there. Now it all runs like clockwork! ????

    • Tamara Baranova

      May 31, 2015

      Thanks Janice for your feedback πŸ™‚ I’m glad your site is working well now!

  • Pablo

    May 15, 2017

    This crappy thing of optimizepress is quite something, I have to clear cookies every 5 minutes, stopping my work…not to mention the horrible support they have, and now I have another problem…I can’t use Yoast despite I followed the instructions from them to the T….I’d advice to stay away of this thing.

    • Tamara Baranova

      May 15, 2017

      Sorry to hear you had problems with the theme. Have you tried a different browser? Personally I use the theme without issues for myself and clients, and we also use Yoast plugin for SEO without any issues. Are you on a shared budget hosting? If the server isn’t running fast or has enough memory allocated for your site’s PHP processes it could also cause slow running of many tools and plugins.

      • Pablo

        May 15, 2017

        Hello, how do I know if the server is running fast or about the memory? I’m hosting in hostgator. Thx.