[Ep: 2] 5 Steps To Results-Generating Programs Your Clients Will Love

[Ep: 2] 5 Steps To Results-Generating Programs Your Clients Will Love

In today’s episode, we are going to talk about the five key lessons from my teacher training that you can apply to your next online program or online course to help your online program or course to actually achieve great results for your clients who will be going through it.

Why am I talking about teacher-training lessons?

In case you do not know, I have completed a teacher-training course, and I was going to teach Math in a secondary school for 11 to 18 year old kids. I have done it for about six months. It was very, very stressful for me because it is a lot easier to teach someone who actually wants to learn, and mostly a lot of kids in school, they do not really want to be there, especially with the one in the school that I was in. And, they do not want to learn Math because they do not see the relevance, the worth of it, on their life, on how they will be able to use Math. The same could be also applicable with your online programs that when clients sign up and then you give them a bunch of information, they might not realise how it is going to be applicable for their business and where they want to be with their goals. It is important to make this connection to them as well.

But, anyhow, any experience in our life is a great experience and my experience with teacher-training taught me a lot about how to structure learning, not just for kids but for adults as well, and the key learning concepts and all the latest research trends, and how people actually learn and understand information.

So, when I am creating my programs and when I am now mentoring and guiding my clients on creating their programs, I can help them implement those key learning points and strategies into their programs, and as a result, programs can then achieve better results for their clients.

Now, why do we want to care about it? Why is it so important?

Well, when you get clients signing up for your programs, whether it is group coaching or service programs or eCourse, or a membership site, you want to make sure that:

A. Your clients complete—or as many of your clients, as possible—complete the program.

B. And those who do complete the program, they can see a tangible result and impact in their life or in their business.

Without that, they will feel like they failed, and if they feel like they failed, they are not, obviously, going to work with you again and buy more from you, your products and other services.

And, they are not going to recommend you and like rave about you and share who you work with all their friends and anyone else they know. Because, they will feel like, “Well, it did not work for me, and why would I want other people to go through the same experience, waste their money and then not achieve any results.”

So, if you can get your program, your package to deliver great results for the clients, then, you will have good testimonials that you can use in marketing, but also, you will have all this good will that will help your program grow through referrals and through others just sharing about it, talking about it, and therefore helping your program grow.

So, without further ado, let us dive in into the five key lesson that you can implement when you are creating a program to help you make the program better and achieve greater results for your clients and for anyone who will be going through it.

1. Start with the plan.

When we are teaching training, or when we teach in school, we have to have a plan for the whole year of what topics we are going to cover. We don’t just turn out for lesson like, “Oh we are gonna teach this today. Oh, I am just gonna teach this tomorrow.” There is a curriculum for the whole school experience that the child will go through between 11 and 18, or basically from even that 4 until they are 18. And this curriculum is then broken down into stages, and then these stages broken down into years, and each year is broken down into terms, and terms are broken down into topics, and topics are broken down into numbered lessons. You have to deliver each topic.

So, when you are creating your online program, you also need to have this kind of plan of how you will guide someone from where they are now to where they want to be.

If they do not know anything about this topic, or they have this problem in their life with their weight, or they have problem with eating, they have problem with their skin, maybe they have a maybe they want to attract more money in their life, maybe they want to find the best partner, or maybe they want to get pregnant.

Then, you have someone who achieved their goals: they have the great business, they have overcome emotional eating, they found the love of their life, they are pregnant and waiting for their next baby.

So from the beginning to where you want to be, what are the key steps that someone needs go through in order to achieve the result?

Once you get clear, even for yourself what are these steps, then they can become your key modules, or key learning points in your program, and then you work on breaking them down further into lessons or separate videos or worksheets or steps that someone needs to complete in order to actually complete each module.

2. Know your outcomes.

Again, if you are going into lessons with children, you need to know what will be the outcome of the lesson. What will the learner be able to do by the time the lesson is finished? Will they know how to use capital letters in a text? Will they know where to put punctuation signs like commas and dots? Will they know how to multiple two-digit numbers? Will they know how to translate sentences in past tense in French? Whatever it is that you are teaching, there is an outcome of what someone will be able to do.

Similarly, if you are doing it as an online program, you need to know the clear outcomes of what someone will be able to accomplish by the end of each module. So, if they are going through this module, as the first step on the program, what should they be able to do, to see, to have, to feel, once they have completed it.

When you are clear on this outcomes, you can then communicate them to your client, let us say, “By the end of this module, you will achieve this.”

When they complete the module, your clients can then check themselves. Can they now do this? Do I have this? Do I feel like this? If not, maybe I need to go back and redo some of the module or videos on some of the steps. Or, they will get back to you as a course leader and say, “Well, I completed the module, I still have not achieve the result.”

And when this result is clearly communicated to them, then obviously it makes a lot easier for them to see how they are progressing through the program, how are they achieving the results and gives them this actionable, measurable self-check steps that they can apply throughout the program.

3. Keep it actionable.

There are many, many programs out there, unfortunately, where you get tons of information but then you do not really know how to apply, there are no clear actions steps.

Again, something us, teachers, we have to do in lessons is every time you teach a new concept, you keep your teaching to 10, 15 minutes tops, if not, less, depending on the age group as well. Then, you need to give your students an actionable exercise so they can actually apply what they have just learned from you, and absorb the knowledge into their brains.

So, similarly in your program or in your eCourse, every time you teach someone something, whether it is about eating or about thinking something different or about doing something in their business, you need to give them actionable steps of how they can go and apply the knowledge into their business.

  • If it is more for like a techy program, you can tell them, “Now, go into your account. Now click the panel. Or go into your webinar account, go into your lead pages,” and follow the steps to build whatever you taught them.
  • Or go to Canva and create your own image that you will be using on social media.
  • This is the shopping list, now go on an online shopping website, and purchase those supplement that you will be using every week.
  • Or go to your wardrobe and find five things that do not fit you, you do not like, and just put them in a recycling or charity bag.

Something actionable that they can go implement, to feel like they completed, they have moved forward, they have taken action, and as they are taking action, what they have been learning from you through videos or through work books or eBooks, will help stay in their brain.

If you are struggling with some topics to give people action for steps to actually physically do something, you can always create workbook or a worksheet that your students can print and then write their answers in. Especially if it is about life coaching topics, then it might be harder for you to just tell someone, “Go and do this,”

Those workbooks will help your students process their learning, apply it to their own life and to their own state, and feel better in the process as well.

4. Account for different learner styles.

You might have heard about this already, but humans have different preferred learning styles. Some of us like watching videos or watch someone explain information to us. Some of us prefer reading information. Some of us like listening to the information that someone tells us, those people who really like audio books. Also, some of us like actually physically trying it themselves in order to really learn.

Not all of the people in your program will just be one of the defined styles; everyone is a mix of styles. But for all of us, one of the styles is a preferred styles, and others, we use less often.

Personally, I really like reading information. I am a fast reader, so if I am researching something, I just kind of scan through it and I can quickly find answers. My business partner, he is more for kinesthetic so he likes to, actually, do something himself, and this helps him to retain information better.

When you are creating a program, chances are that you will have also a mix of different learning styles in it, so then you need to account to help your learners and clients to go through the program and implement the information.

That is why in good programs, you usually find videos and then those videos can be transcribed into downloadable PDFs, and some videos could have audio file taken out and which you can download and just listen to the audio file. Then you will have, either, action steps that you need to complete, or you will have worksheets, workbook where you need to print and write in order to implement the learning.

So, by mixing all those different resources, it is not just making your program big and more padded and it just contain so much information, but it actually helps you learners to use the best learning methods that works for them.

So how can you apply it?

If you are creating your program, primarily as a video program, you can then use video editing software like Camtasia, and then export just the audio file from the video.

Then, those audio files you can upload separately in the membership site, and then you can also send them to a service like, Rev.com, or you can hire someone on the Freelancer.com or Upwork.com to transcribe the audio files and edit so they read nicely as PDFs.

And then from creating just one video, you can also load separately PowerPoint slides (if you are using PowerPoint, and then you talk over the PowerPoint).

Then, you can have the audios and then you can have the transcribed audios, and then if you create a workbook or a worksheet to go with the video as a PDF, then you will also have additional resource to go with your program.

5. Ask for RAGs.

RAG is the abbreviation for Red, Amber or Green, which helps kids in schools evaluate how their progressing through a topic, if they understand, if they can keep up, if they feel like they have mastered it and they know how to do it. You could ask them for a thumbs up or thumbs down, or you can actually give them cards of different colors, and then they will raise their cards and say whether they are green or amber.

So, similarly, with your program, you can use different evaluation methods, so as your students go through the program, because they know the plan and the big picture what they are meant to accomplish, they know what the outcomes for each for modules, they know what their actions are for each of the module. So, once they have completed those, then they can evaluate themselves and see, “Am I learning? Am I improving my business? Am I improving my life? Am I able to implement? Am I stuck with something?”

As they are self-evaluating, then they can give you feedback whether they are Red, Amber, or Green.

You could use forms, and you could add a little form at the end of each module, asking your students and your clients to fill the form and send it to you as a feedback. My favourite tool for creating forms is JotForm.com. You can start with it for free and then you can embed those forms into any website where you can embed HTML code, or you can just link to the forms that are hosted on the JotForm website.

If you have a Facebook group as a part of your program, then you can ask for feedback in the group. In addition, as you students engage with you in the group and ask questions, this also gives you feedback on how they are progressing through what they like, what they do not like, where they are stuck.

If you have live group calls or coaching calls with your clients, again, this all gives you opportunity to get feedback and see how your program is actually working for your students as supposed to just when you are visiting and designing it your head.

As you are getting feedback, this gives you valuable data, and then now you can do something with it. If you find that in some modules many people are stuck or they are not sure or they cannot quite complete it, then you can go adjust, tweak, and improve. Record some videos, add some other examples, some more case studies, maybe break it down in different steps, so your learners and your clients can better implement what you are teaching them, and therefore they can give you a better feedback.

Then, at the end of the course, typically you will have an opportunity for your clients to provide feedback for their overall experience of the course and everything that they have completed in the program. If they have positive feedback, positive experience, then this can form a basis of a testimonial that you will be able to use to attract more clients and more students into your program, and then next time you re-launch it.

In summary…

The Five key steps and lessons that you can apply to your online program or online course, that I learned when I was teacher training, to become a secondary teacher:

  1. Start with the plan.
  2. Know your outcomes.
  3. Keep it actionable.
  4. Account for different learning styles.
  5. Ask for RAGs, Ask for feedback.

I hope this was helpful and interesting for you. Please share in comments the key learning point or a take-away from this video that you are going to implement in your business.

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See you in the next episode!

– Tamara xoxo